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How To Recover From A Social Media Fail

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongong


There’s no question that social media is a big aspect of online marketing strategies for many businesses. With more than one billion active users on Facebook alone brings about massive opportunities for business in a variety of different ways. Clearly, advertising is the biggest opportunity for businesses, but there’s also a brilliant opportunity for businesses to communicate with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be heaps of social media blunders when businesses address customer’s feedback online.


The problem here is that anything that you post on the internet, stays on the internet, so it’s essential that a sufficient amount of time is invested in delivering accurate and appropriate responses to customers through social media. At the same time though, there’s always going to be some newsworthy controversy. If social media fails aren’t controlled sufficiently, they can severely damage a brand’s image and can even put a business into crisis mode in a couple of minutes. So here’s a brief overview of how your business can bounce back from social media fails with minimal damage to your brand and image.


Have a sense of humour


When innocent social media blunders happen, making a joke of the blunder by using some quick wit is one of the best solutions. In most cases, shedding some humour so everyone has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into higher exposure and a bigger target audience, all from an innocent mistake!


Act immediately


Whatever the type of social media fail, the quicker you respond, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s essential that you acknowledge your blunder, genuinely apologise then clearly state the next steps you will be taking to correct the situation. Just ignoring the problem can have adverse outcomes and the longer it takes you to react, the more momentum your social media blunder will be gaining and the tougher it will be to remedy.


Be honest


It’s vital that you are honest about your mistake and the steps you’re taking to resolve the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further irritating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.


Keep moving forward


Social media mistakes, even crises, doesn’t define a brand so once you’ve resolved the situation as best you can, keep moving forward with business as usual. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put procedures in place to reduce the possibility of such mistakes arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some situations, you may realise ways to improve your product’s or brand’s image because of your blunder. But whatever you do, don’t shy away from your social media’s endeavours. There’ll always be another company’s social media fail to speak about tomorrow!


Social media is a powerful force in today’s society and companies are capitalising on the numerous opportunities it presents. Having the opportunity to communicate with your customers on a personal level is tremendous, and you need to be prepared for social media fails because they will materialise at some time or another. This article discusses some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing specialists who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Wollongong on 1300 595 013 or visit their website:


An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongong

SEO is regarded by many to be a mystical creature with terrific powers. Understanding exactly how SEO works and all the varying ways to enhance your website’s SEO score can be remarkably demanding and time-consuming. However, it is a vital aspect of any online marketing plan and will virtually make or break a firm in some industries. Many industry experts consider SEO to be among the most successful forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visits and earnings.


It’s very tough to keep up to date with SEO best practices and standards since they change frequently, so it’s often recommended that you seek professional advice concerning your SEO and online marketing strategy. Despite this, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.


Content is King


When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content frequently is also key so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always excellent for SEO because new content is frequently being added and search engines love spotting new content and will increase your rankings if this happens frequently.


Make sure You Have a Flat Website Architecture


Your website architecture is effectively the organisation of all the various webpages on your website. A considerable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to locate the info they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by creating extra navigation menus or additional internal links.


Ensure You Have Accurate Meta Titles and Meta Descriptions


Meta titles and descriptions are valuable components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.


Meta titles gives the user a quick insight into the content of each web page to ensure it is relevant. Each meta title should feature a primary and secondary keyword that is relevant for that webpage, along with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will truncate your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are crucial in optimising your web pages for SEO.


Meta descriptions are essentially condensed descriptions of the content of the web page. While meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully represents the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently result in increased revenue. Meta descriptions should ordinarily be between 150 and 160 characters in length.


Ensure You Have a Clean URL Structure


A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can quite possibly relate to this if you’ve ever clicked on a very long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve constructed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t have to worry about it!


Conversely, if you’re using another website platform and you already have a well-known website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Wollongong on 1300 595 013 or visit their website:


Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongong

Search Engine Optimisation (SEO) has evolved rapidly over last ten years, even to the point where the term SEO is now puzzling and commonly misunderstood by many. In the past, SEO advertising was thought of to be an imperative aspect of a successful marketing plan for businesses of all sizes. However these days, the phrase is so misconceived that the concept has been mainly devalued. As an alternative to encouraging more consumers to a website via organic traffic, increasingly more businesses are choosing paid advertising because it is much easier and less time consuming.


This article will reveal why SEO advertising is still the best marketing avenue that can attract valuable leads and buyers to your company. Like any marketing approach, SEO advertising isn’t a quick-fix but a timely process that brings about increased visibility, web traffic, ROI, and supplies credible insights into consumer behaviour.


  1. Increased Visibility and Traffic


An effective SEO strategy is tailored to improve the visibility of your website, subsequently increasing the number of website visits and sales. If you are ranked on the first page of Google search results, think about it as having a store in the middle of George Street, except without the exorbitant rent! What’s better is that those individuals who visit your website are typically knowledgeable, certified leads that are currently looking for your products or services. The time and money it takes to convert these leads are subsequently substantially reduced.


  1. Measurable Results


A big benefit for SEO advertising is that you can measure your results and possess a better understanding of methods to strengthen your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately evaluate the success of your marketing campaigns. SEO advertising enables firms by presenting valued statistics such as click-through-rates, conversion rates, length of visits and location.


Along with this, your SEO investment will generate only targeted, qualified leads to your company; those that are proactively looking for your products or services. TV and radio advertising might reach more individuals, but how many of those consumers are truly interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can tailor your campaigns based upon real-time feedback and results.


  1. Cost Efficient


A common argument against SEO marketing is that SEO advertising is expensive, however this is certainly not the case. The fact of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Although Pay Per Click has the ability to drive more income, your organic SEO remains the cornerstone of your online presence.


The question should actually be, can you afford to have insufficient SEO advertising? If customers are looking for your brand online but they can’t locate you, your rivals are succeeding and the lasting impacts can be severely damaging.


  1. Search Engines are Becoming More Popular


A current report uncovered that between 80 and 90% of customers will now look at online reviews prior to buying, whether online or in person. With this figure only escalating with further advancements in technology, it will not take long before everyone is shopping for products and services on the web.


Furthermore, it is anticipated that 2017 will be the year that website traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, like local search optimisation, that makes it even more convenient for clients to use. If your business does not have an effective SEO advertising strategy, your buyers will not manage to locate you using their preferred means, and potential sales will undoubtedly go to your competitors instead.


  1. Customer Insight


Thanks to Google, all web traffic is noted and tracked. The data and metrics that come from this traffic provides organisations with credible information concerning their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, and also where they live. This data is exceptionally useful since it allows companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.


Now that you appreciate why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Remember that it can take a bit of time to reap the results, so if you’d like to speak to a reputable SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Wollongong on 1300 595 013 or visit


The Greatest Guideline to Keyword Research and Planning

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongongMarket research is one of the most important source of information that a marketing professional can take advantage of to find relevant information that will aid in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to encourage your target audience to visit your website.


Keywords pretty much summarise the essence of your website in a couple of words. Considering that there are several ways to say the same thing, marketers make use of keyword research to support them to make decisions based on consumer and competitive data, instead of just guessing. This article will present to you how to undertake keyword research in a remarkably simple and accessible way.


How to perform keyword research?


There are six imperative measures to adopt when undertaking keyword research. The ultimate aim is to develop a list of incredibly targeted keyword phrases that describe your website content appropriately. Let’s look at this process in more detail.




Start creating a list of words and phrases that you believe your target audience would utilize to characterize your products or services. Think about how your customers would look for you on the web. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?


As you can see there are numerous variables to take into consideration, however, the most important part is to think just like an everyday customer and how they would set about finding your products or services.


Using a research tool


Making use of a keyword research tool to extract your keyword data will help you to establish which phrases have the finest combination of demand, relevance and attainability. All of this can be completed with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more sophisticated insights into competitive analysis, alongside additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This feature will present you with precise match search results and keyword suggestions, giving you info on the popularity of your keyword phrases as you have recorded them.


Refining your keywords list


Since Google Keyword Planner is developed to support Google Ads, your final results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to see a complete list of keyword suggestions arranged by monthly average searches.


Nearly all research tools will give you recommended keyword phrases similar to your originals, however, they present you with important insights into the exact language your target audience chooses to browse for your products or services. These insights can aid you in building and refining your keywords list, alongside assisting you with your product and content roadmaps.


Verifying keyword relevance


At this moment, you’re going to obtain a huge list of keywords so it is critical that you sort through this list using relevance as the fundamental criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase doesn’t illustrate your content concisely and accurately, merely remove them. Never make an effort to fool Google, or your clients, by using loosely relevant keywords.


Verifying keyword demands


Whether or not you’re an SEO advertising specialist or a small business owner doing it yourself, you’ll be in a position to ascertain the demand of a keyword phrase by reviewing the average monthly searches in Google Keyword Planner. A high search volume illustrates that not only is a certain phrase very popular, but that at this moment, this is the precise language that customers are utilizing to search for your products or services. Using keyword phrases in high demand will optimise your web page simply because Google will find your content very accurate.


It’s often best to utilize a mixture of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach each of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s crucial to assess what your competitors are doing. Carry out a search for a keyword in your refined list. If you see results for similar products and services, or highly competitive brands, then this is fantastic! Evaluate the sort of language the top results are choosing, and attempt to locate weak aspects in their web pages so you can improve yours. It’s important to acquire a comprehensive idea of where you stand with your competitors. You do not have to be the leading search result to prosper, you just need to be competitive.


Your keyword research does not have to take up too much time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Wollongong on 1300 595 013 or visit


7 Tips to Boost your Social Media Presence for your Business

Internet Marketing Experts Wollongong,Digital Advertising Wollongong,Online Marketing Wollongong,internetmarketingexpertswollongong

Social media has transformed into an unstoppable power during the last 10 years, and its energy must be taken advantage of for firms to evolve in today’s market. The benefit of a well-planned social media effort is different from just about any of the conventional marketing efforts employed in the times past. Like it or not, social media has wonderful capabilities, so here are 7 social media marketing tips for your firm.


  1. Create a social media marketing plan


The same as anything in business, it’s critical to possess a very well considered plan before you start. Listing the intentions and ambitions you hope to accomplish will offer you a transparent direction of where you are going. Your plan should be uniform; every post, like, comment, and reply you make on social media should align with your overall social media marketing tactics.


Creating a plan not only offers you direction, but it will also support you to steer clear of costly oversights. If you already have a social media marketing plan, then undertake routine analysis to make sure you’re carrying out your plan suitably. Understanding where you want to go will also keep you on course and give you a clearer idea of how you are already going.


  1. Use visual media whenever possible


As social media has grown throughout the years, so has the strategies and practices employed to most effectively interact with your target market. There is nowadays a transformation towards ‘visual social media’, where pictures are a great deal more successful at sharing a message than words.


A research of Facebook ‘Likes’ discovered that posts with pictures received 47% more likes than written posts. Incorporating a combination of visual media supported with word reinforcements has the best success rates for audience engagement.


Hence, when possible, take advantage of visuals to share your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.


  1. Use all social networks


While you may have a preference for one social network to others, your target audience is engrossing with every single of them. To guarantee you interact with as many possible customers as possible, you need to get your message out over all networks. Several of the major social media sites are Facebook, Twitter, LinkedIn and Instagram. Keep in mind to additionally use the best material for the suitable social media platform. Images work far better on Instagram and informative posts work far better on LinkedIN and Facebook.


  1. Be active


As a result of the sheer size of social networks, posts become aged really rapidly. Prominent posts are dispensed across the globe just about instantaneously, so the older a post becomes, the less successful it will be. A great idea is to have a number of variants of the same post so you can maintain its usefulness for much longer. The fresher your posts, the more impressions you will make, and the greater your success rates will be.


  1. Format content to optimise each platform


Just because your content operates adequately on one platform doesn’t signify it will operate equally well on all of them. Particular networks are constructed for particular content, for instance, pictures for Instagram and memes for Facebook. Despite the fact that you may wish to supply the same message, your posts must be customized for each and every platform to make certain you are engaging with all of your target markets personal preferences.


  1. Use Management tools


Tools like HootSuite, Buffer, and Tweetdeck, helps you to oversee a few key platforms such as GooglePlus, Facebook, and Twitter, all at once. They also make it possible for you to add RSS feeds and link tracking. Virtually any social media marketer will understand that it’s tough to always be available to publish sharp and well-timed posts, so these tools help you to arrange posts in the future, minimizing time obligations and enabling you to prioritise your work.


  1. Monitor your social media accounts


While feedback is essential for any business to thrive and improve, having your feedback available for millions of people to check out can be dangerous. Individuals can mention whatever they like about your company or product, and regardless of whether this may be constructive or adverse, it’s necessary that you’re mindful of what they are pointing out. The way your business pays attention and interacts with your audience is what determines how your web presence is perceived by them. Keeping an eye on your social media presence is a powerful tool to gain beneficial understanding into your customers, competitors and influences.


Your social media management doesn’t have to occupy excessive time and energy whilst operating a firm. It can be a simple procedure, but when there are more important things on your plate, it’s time to call in the professionals. If you are seeking a social media agency to help you with your social media needs, contact Internet Marketing Experts Wollongong on 1300 595 013 or visit